If we assume that you had an equal number of streams in each of the analyzed countries, then you would receive 2,354.56 USD for one million streams. The average across all countries has slightly decreased, but this is mainly due to the fact that Spotify is now available in various new states, most of which have low subscription fees (as well as low ad revenues), and thus also a low PPS. But in most European and North American countries, the PPS is higher now than it was during our last analysis. This primarily affects countries in Asia, Africa, and Latin America. The bad news is that it has mostly decreased in countries where it was already low before. The good news is that the PPS in many countries has increased since our last assessment. Obviously, in these deliberations, you should always consider the population figure as well, and not just whether the PPS is particularly high or low. However, additionally, it can also give some indication on which countries might be well worth an additional marketing campaign launch. The goal of the assessment is firstly to help understand Spotify’s payout system. Since the numbers are constantly changing and there have been more and more new countries being added, we have once again analyzed mountains of data to deliver you the 2021 update on Spotify’s Pay Per Stream (PPS). It has been almost a year since we last examined how much Spotify pays per stream and thus showed how extremely dependent these numbers are on the country from which each stream originates.
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